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Coffee-Dispensing Crosswalks

This Nescafé Coffee Campaign Bring Strangers Together Via Technology

— June 16, 2015 — Marketing
This Nescafé coffee campaign combined its amazing coffee with high-tech communication devices to bring strangers together. Nescafé inserted coffee vending machines and video chat devices onto crosswalk buttons. This allowed strangers to greet each other from across the street through a small screen. In order to cross the street, both participants had to push the button at the same time. The vending machine then poured them each a steaming cup of coffee. When the strangers passed each other they said hello, clinked their cups or stopped to chat.

The main idea behind this campaign was not only to provide people with great coffee but to also make a connection through technology. Nescafé noticed that technology began taking place of personal interaction so it decided to find a way to change this.

This heartwarming Nescafé coffee campaign allowed strangers to work together, interact and enjoy a cup of hot java.
Trend Themes
1. Interactive Vending Machines - Incorporate interactive technology into traditional vending machines to create engaging experiences and new ways of connecting with customers.
2. Social-media-integrated Advertising - Connect with consumers on a deeper level by integrating social media into advertising campaigns that bring people together in a fun and meaningful way.
3. Tech-enabled Social Interaction - Develop innovative solutions to foster social interaction and personal connections through the integration of cutting-edge technology and everyday experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can use technology to engage customers and create unique experiences that drive sales and build brand loyalty.
2. Marketing and Advertising - Marketing and advertising firms can help their clients connect with consumers in innovative and meaningful ways by incorporating interactive technology and social media into campaigns.
3. Technology and Innovation - The technology and innovation industry can play a vital role in creating new solutions and tools that enable social interaction and personal connection in a rapidly changing digital landscape.
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