The wildly successful Dumb Ways to Die campaign from Metro Trains is several years old now, but now the ill-fated characters have been officially licensed to the Empire Life Insurance Co.
The exact animations from the original cartoons are now being used to sell life insurance, with the only difference being that Empire Life Insurance Co.'s ads have a voiceover saying that the dumbest way of all to die is without life insurance. Although Empire Life Insurance Co. wanted to build on the popularity of the viral ad campaign, it's a little disappointing to see that the company's three 30-second commercials haven't been reinterpreted in any new way, especially since there have been so many spoofs of the Dumb Ways to Die campaign that have been well done.
Why This Trend Is Growing
- Animation-based Insurance Ads
- Using animated characters to advertise insurance products to attract younger audiences.
- Humorous Insurance Promotions
- Creating humorous and attention-grabbing insurance commercials to increase brand awareness and message retention.
- Leveraging Pop Culture
- Taking advantage of popular culture and viral campaigns to increase brand awareness and appeal to younger audiences.
Industries Being Reshaped
- Insurance
- Companies in the insurance industry can adopt humorous and creative approaches to advertising to target younger customers.
- Advertising
- Advertising agencies can leverage popular culture and humor in their campaigns to appeal to younger audiences.
- Entertainment
- Production companies can license popular characters and campaigns to promote a variety of industries, including insurance.
