Digital footprints serve as instant authorization tools
Implications - Appealing to the active social media user, digital footprints used as authorization tools streamline the login process and re-positions one's online habits as being conducive, rather than threatening, to security. In fact, it positions social and online involvement as crucial to strengthening one's identity, and therefore, increasing its protection. In addition to the mainstream emergence of biometric authentication methods, this progression speaks to the interest in balancing efficiency with security.
Workshop Question - In what ways can you integrate your branding more seamlessly into the trends your consumer is already immersed in?