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Social Authentication

Digital footprints serve as instant authorization tools

Implications - Appealing to the active social media user, digital footprints used as authorization tools streamline the login process and re-positions one's online habits as being conducive, rather than threatening, to security. In fact, it positions social and online involvement as crucial to strengthening one's identity, and therefore, increasing its protection. In addition to the mainstream emergence of biometric authentication methods, this progression speaks to the interest in balancing efficiency with security.

Workshop Question - In what ways can you integrate your branding more seamlessly into the trends your consumer is already immersed in?
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
63,633 Total Clicks
Mar 15 - Dec 15
Average
TechBusinessSocial Media
Featured Examples
Social Network E-Commerce - The Facebook Payment Feature is Set to Launch
SCORE 5
Average 1,316 Clicks Pub: Mar 20, 15
Social Network E-Commerce
The Facebook Payment Feature is Set to Launch
Eager to expand into an emerging industry in its own right, Facebook is launching its own Facebook payment service. The social network offers its users a comprehensive list of their friends and... [More]
Selfie Payment Systems - MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
SCORE 5
Average 1,029 Clicks Pub: Oct 22, 15
Selfie Payment Systems
MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments
In place of passwords, which are easily forgotten or compromised, MasterCard is now testing out ‘Selfie Pay’ as a way for people to securely authorize online transactions. Testing for... [More]
Social Payment Gateways - This Service Allows Brands to Sell Products Via Social Posts
SCORE 3.7
Mild 648 Clicks Pub: Nov 6, 15
Social Payment Gateways
This Service Allows Brands to Sell Products Via Social Posts
‘Commerce’ recently announced the release of its new ‘BUY NOW’ platform, which allows brands to sell products directly through social posts. Although many brands use social... [More]
Social Identity Services - Identity Verification Start-Up 'Veridu Measures a User's Social Footprint
SCORE 4.2
Average 507 Clicks Pub: Oct 22, 15
Social Identity Services
Identity Verification Start-Up 'Veridu Measures a User's Social Footprint
In an age where digital identity verification is becoming increasingly important for everything from e-commerce to the sharing economy, Veritu was created as a new start-up to help solve some of the... [More]
Social Media Payment Systems - This New Service Helps Banks Take Payments Via Social Media Platforms
SCORE 2.2
Untested 1,019 Clicks Pub: Aug 7, 15
Social Media Payment Systems
This New Service Helps Banks Take Payments Via Social Media Platforms
‘Fastacash’ is a new social media payment system that allows banks to accept financial payments via different online platforms. As consumers increasingly opt for online banking, many... [More]
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