In an age where digital identity verification is becoming increasingly important for everything from e-commerce to the sharing economy, Veritu was created as a new start-up to help solve some of the woes that come with this issue.
In order to ensure that people are who they say they are online, the service for businesses makes use of a range of data to verify the identity of an individual, including measuring one's social footprint. Through this service, users are prompted to log into online accounts like Twitter, Dropbox, Spotify or even Amazon to build their credibility with Veritu. In addition to logging into popular websites and social networks, users can also opt to use Spot-a-Friend through LinkedIn or Google, as well as upload documents like a passport, utility bill or skill certificate.
As Veritu's co-founder and CEO Rasmus Groth simply puts it: "We bring trust to the Internet."