Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Dove Fights Social Media Likes for the Self-Esteem of Girls

 - Oct 21, 2015
References: telegraph
Everybody knows that the road to posting a selfie on social media is long and filled with obstacles to social validation. You need to share your best angle with the perfect filter showing your amazing life, which may be staged, often with hours of preparation. The game is about constant comparison and the ultimate prize being a "like." In fact, these platforms are turning into the modern race for body and social validation.

However, this like-chasing has the potential to deeply hurt the confidence of girls, especially among teenagers. The more they get, the more they feel attractive. Results of the destructive craving state that 6/10 girls in the UK feel prettier online than in real life. It is leading to a generation of women with low self-confidence and image-related problems.

Dove, fighting for the self-esteem of women, created a digital campaign that shifts the conventional social media measurement best practices. The brand pushes people to not like the pictures, one of the key metrics for engagement. The brand takes a stand with the hashtag #NoLikesNeeded, urging teens to be aware of the damage that a click could cause. This campaign is a challenging operation to remind young girls that the only "like" they need to pay attention to is their own.