The Nordstrom Pinterest account will now be used as inspiration for in-store displays, allowing shoppers to browse through items that have been deemed popular via the social media site.
By bringing the online world of Nordstrom into its physical space, the retailer is merging its virtual assortment of products with the real time shopping experience that it is fostering for consumers. A red tag with the signature Pinterest 'P' will be attached to the designated garments, enabling those familiar with the site to identify the concept at once.
Officials at Nordstrom believe that what is relevant to those with Pinterest will also be relevant to others, even if they have yet to come across with the specific handbags or shoes.
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