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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Digital Alias

Consumers seek digital discretion with identity-disguising tools

Implications - As concerns around digital security grow in the face of high-profile hacking scandals, consumers are embracing tools that disguise personal information while browsing online. Appealing to the conscientious user who realizes being online is unavoidable, such tools provide a trustworthy means of protecting one's identity. This shift speaks to the evolving relationship between consumers and their technology and the interest of maintaining privacy within a hyper-connected world.
Workshop Question — How does hyper-connectivity impact the relationship between your consumer and your brand in terms of trust?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
44,138 Total Clicks
Date Range:
May 15 — Sep 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Encrypted Social Apps
Encrypted Social Apps
'Minds' is a Secure Social Network That Puts Privacy at the Forefront
Minds is a messaging app that shares many features with others on the market—you can swap photos, text and curated news feeds—but where it differs is with encryption to make it a super secure... MORE
Anonymous Sharing Apps
Anonymous Sharing Apps
The Candid App Lets You Freely Speak Your Mind
Candid is an innovative new anonymous sharing app, developed by former Google innovator Bindu Reddy, that is designed to make it easier than ever for people to freely speak their minds and give... MORE
Anonymous Transit Apps
Anonymous Transit Apps
This App Helps Commuters Report Suspicious Activity to Police
The new Sacramento Regional Transit app, available for download on both smartphones and tablets, is designed to help riders enjoy a more convenient experience on the county’s light rail system... MORE
Anonymous Political Platforms
Anonymous Political Platforms
The 'We the People App' Lets Users Discuss Politics Anonymously
‘We The People’ is a new app that helps keep users informed while also providing them with a platform to discuss politics anonymously. With the American presidential election looming on... MORE
Anonymized Workplace Apps
Anonymized Workplace Apps
This Anonymous App Helps You Complain About Work With Colleagues
Let’s face it—pretty much everyone gets off on complaining about their work or indeed venting about structural problems that aren’t being fixed, so why not do the same using the... MORE
Alias Creation Apps
Alias Creation Apps
The 'Shuffle' Privacy App Helps You Conceal Your Personal Contact Information
‘Shuffle’ is a revolutionary new privacy app that allows you to create disposable phone numbers and email aliases to protect your personal contact information. Whether you are looking to... MORE

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play_circle_filled Video-Integrated Dating Apps
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Harmonizing Social Media Apps
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Cryptocurrency Rings
Cryptocurrency Rings
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Banking Fitness Bracelets
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play_circle_filled Secure Messaging Apps
Secure Messaging Apps
Unsend Your Text Messages and Ensure Privacy with the RackEM App
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Password-Free Logins
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Encrypted Flash Drive Only Lets You Access Files with the Right PIN
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SnoopWall Safeguards Your Mobile Banking Transactions
Sent Text-Erasing Apps
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The Wiper App Allows Users to Delete Text Messages They Already Delivered
Wearable Banking Wristbands
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The CaixaBank Contactless Payment System is a Spanish Alternative
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This Comprehensive Trip Planning App Offers 10 Different Transportation Options
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The Tell Me About Politics App Ask Amy Lets Youth Ask Questions via Text
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The Anomo App Encourages You to Reveal Only What You Want To
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The Zoute Transit App Offers Real-Time Departures and Schedules
Self-Destructing Messaging Apps
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The Wickr App Offers Privacy and Control
Roommate Privacy Alert Apps
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Clorox' Sock-It App Acts Like a Virtual Sock on the Door
Vanishing Message Apps
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play_circle_filled Anti-Surveillance Apps
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