The growing popularity of Facebook's Instant Articles news-sharing platform has resulted in the feature expanding from the platform's main page into its direct messages. This allows users of the social media service to directly send news articles to each other in one-on-one conversation for quick referencing and sharing of buzzing topics. The streamlined incorporation of articles into messaging allows for news to travel faster and gain more shares.
The Instant Articles feature loads directly in the Facebook messaging extension, rather than directing users to a third-party site where the original article was sourced from. Users will be able to see a preview of the article title, synopsis and its images directly in the messaging feed with a prompt to click further to read more. This allows articles to be referenced and linked directly in personal conversations.