Popular matchmaking platform Tinder recently teamed up with Rock the Vote to help users figure out who to vote for in the upcoming presidential election. In past elections, younger voters have often been underrepresented due to a variety of different factors. This app-integrated feature is designed to encourage young people to vote by helping them figure of which candidate is most aligned with their values.
As of today, Tinder users will be able to swipe left or right on different political issues in order to figure out who to vote for. The feature works by using a 10 question policy-based quiz to figure out where the user stands on hot-button issues such as keeping same-sex marriage legal and the right to drill for oil and gas. Users can then swipe right to agree with an issue or swipe left to disagree.
The political matchmaking feature demonstrates a clever way of leveraging Tinder's existing database to encourage more millennials to vote.
What Makes This Trend Stand Out
- Political Matchmaking
- The concept of combining dating apps and political preferences can be utilized to launch politically driven match-making apps.
- Swipe-based Decision Making
- The trend of using swiping to make quick decisions can be used to develop apps for political decision making.
- Social Awareness
- The focus on raising social awareness through digital means like dating apps can be leveraged to incite users for supporting social causes.
Sectors Adopting This
- Political Campaigns
- Political campaigns can use this feature to encourage young voters to participate by integrating with dating apps.
- Online Dating
- Online dating platforms can incorporate other features to engage users in social and political awareness.
- Relevance-based Marketing
- Marketers can use relevance-based marketing to bring people on board based on their social and political views.
