Popular matchmaking platform Tinder recently teamed up with Rock the Vote to help users figure out who to vote for in the upcoming presidential election. In past elections, younger voters have often been underrepresented due to a variety of different factors. This app-integrated feature is designed to encourage young people to vote by helping them figure of which candidate is most aligned with their values.
As of today, Tinder users will be able to swipe left or right on different political issues in order to figure out who to vote for. The feature works by using a 10 question policy-based quiz to figure out where the user stands on hot-button issues such as keeping same-sex marriage legal and the right to drill for oil and gas. Users can then swipe right to agree with an issue or swipe left to disagree.
The political matchmaking feature demonstrates a clever way of leveraging Tinder's existing database to encourage more millennials to vote.