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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,216 more

Racialized Unity

Black consumers search for media that addresses racial issues in a meaningful way

Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences.
Workshop Question — How can your brand participate in social dialogue without alienating important consumer groups?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
104,789 Total Clicks
Date Range:
Nov 14 — Jul 16
Trending:
Mild

Featured Examples

Facial Recognition Music Videos
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
Nas and Usher’s latest collaboration resulted in the incredibly innovative ‘Chains’ video that uses facial-recognition to play when viewers stare into the eyes of victims of racial... MORE
Celebrity-Infused Social Activism
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
We Are the Movement teamed up with a slew of celebrities to speak out against racial injustice in United States by creating a short video. The cast included some major superstars that are revered by... MORE
Heartbreaking Last Words
Heartbreaking Last Words
The 'Last Word' Project Looks at Justice and Racial Relations
In wake of recent tragedies, like the untimely deaths of Michael Brown and Travyon Martin, Twitter user Shirin Barghi began the ‘Last Words’ project. As the title suggests, the series... MORE
Social Activism T-Shirts
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
GLOSSRAGS is a social activism brand that is taking a unique approach to combating the issue of racial inequality in the US. With nothing more than a list of names on a simple T-shirt, the brand is... MORE
Victimized African American Portraits
Victimized African American Portraits
These Portraits Depict Black Victims of Police Violence
#InHonor is a collection of photographic portraits, put together by Atlanta-based photographer Ervin A. Johnson, that documents the sad fate of black victims of police violence in the United States... MORE
Action-Enabling News Apps
Action-Enabling News Apps
Ideal Impact Shows You Advocacy Opportunities Based on What You Read
If you are looking for social impact and advocacy opportunities, this app will connect you with philanthropic organizations based on the news you read. Currently in beta mode, Ideal Impact helps... MORE

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