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Racialized Unity

Black consumers search for media that addresses racial issues in a meaningful way

Implications - Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences.

Workshop Question - How can your brand participate in social dialogue without alienating important consumer groups?

SCORE 3.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 48 Examples: 96,428 Total Clicks

Date Range: Nov 14 - Jul 16

Trending: Mild

Consumer Insight Topics: Pop Culture Tech Mobile Media Internet Political

Featured Examples

Facial Recognition Music Videos - Usher's 'Chains' Video Stops Playing When the Viewer Looks Away

SCORE 4.7

Average 1,089 Clicks Pub: Oct 22, 15

Facial Recognition Music Videos

Usher's 'Chains' Video Stops Playing When the Viewer Looks Away

Nas and Usher’s latest collaboration resulted in the incredibly innovative ‘Chains’ video that uses facial-recognition to play when viewers stare into the eyes of victims of racial... [More]

Celebrity-Infused Social Activism - We Are the Movement Enlists Stars to Speak On Racial Injustice

SCORE 2.4

Untested 415 Clicks Pub: Jul 14, 16

Celebrity-Infused Social Activism

We Are the Movement Enlists Stars to Speak On Racial Injustice

We Are the Movement teamed up with a slew of celebrities to speak out against racial injustice in United States by creating a short video. The cast included some major superstars that are revered by... [More]

Heartbreaking Last Words - The 'Last Word' Project Looks at Justice and Racial Relations

SCORE 3.1

Mild 4,318 Clicks Pub: Nov 28, 14

Heartbreaking Last Words

The 'Last Word' Project Looks at Justice and Racial Relations

In wake of recent tragedies, like the untimely deaths of Michael Brown and Travyon Martin, Twitter user Shirin Barghi began the ‘Last Words’ project. As the title suggests, the series... [More]

Social Activism T-Shirts - The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice

SCORE 3.3

Mild 1,292 Clicks Pub: Jul 14, 16

Social Activism T-Shirts

The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice

GLOSSRAGS is a social activism brand that is taking a unique approach to combating the issue of racial inequality in the US. With nothing more than a list of names on a simple T-shirt, the brand is... [More]

Victimized African American Portraits - These Portraits Depict Black Victims of Police Violence

SCORE 3

Mild 444 Clicks Pub: Oct 20, 15

Victimized African American Portraits

These Portraits Depict Black Victims of Police Violence

#InHonor is a collection of photographic portraits, put together by Atlanta-based photographer Ervin A. Johnson, that documents the sad fate of black victims of police violence in the United States... [More]

Action-Enabling News Apps - Ideal Impact Shows You Advocacy Opportunities Based on What You Read

SCORE 1

Untested 256 Clicks Pub: Jul 8, 15

Action-Enabling News Apps

Ideal Impact Shows You Advocacy Opportunities Based on What You Read

If you are looking for social impact and advocacy opportunities, this app will connect you with philanthropic organizations based on the news you read. Currently in beta mode, Ideal Impact helps... [More]