Category
Lifestyle
Assisted Choices
Trend cluster
Category
Racialized
Unity
Black consumers search for media that addresses racial issues in a meaningful way.
2.6
Trend score
Trend
What is the Racialized Unity trend?
Racialized Unity: Unsatisfied with the coverage of racial issues in mainstream media, many black viewers are turning to other sources. Whether it's media that illuminates the historical absence of black figures in government or politically charged celebrity campaigns, these ventures are not meant to merely inform, but also stand in solidarity with black viewers. More importantly, they often serve as a call-to-action for all audiences.
Trend themes
Themes within the Racialized Unity trend
Three behaviours holding the trend together01
Racially Charged Media
Alternative media sources have emerged that address racial issues in a way that mainstream media has not, creating opportunities for new voices to be heard and innovative media platforms to gain prominence.
02
Social Activism
From artistic expressions of social injustice to apps that connect users with social advocacy organizations, social activism is on the rise and presents opportunities for innovative and impactful solutions to social issues.
03
Celebrity Involvement
Celebrities are using their platforms to speak out against injustice and social issues, creating opportunities for innovative and influential collaborations between influencers and organizations.
Industry implications
What the Racialized Unity trend means for industry
Where the trend changes the playbookFor
Media & Entertainment
With the rise of alternative media and celebrity-led activism campaigns, the media and entertainment industry has the opportunity to embrace more diverse voices and offer innovative new platforms for activism and social commentary.
For
Social Advocacy
The growing trend of social activism and new apps that enable users to connect with advocacy organizations presents opportunities for businesses to engage with customers and stakeholders on the important social issues that matter to them.
For
Fashion
From social impact T-shirts to artistically altered portraits, the fashion industry has the potential to use innovative designs and collections to make a statement on social and political issues, and engage consumers on important issues.
Workshop question
How can your brand participate in social dialogue without alienating important consumer groups?
Trend signals
Trend signals for Racialized Unity
Trend score 2.6 out of 10, from popularity 33%, activity 36%, freshness 8%.
Popularity33%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Racialized Unity trend
6 featured examples from Nov 29, 2014 to Jul 15, 2016CategoryPop Culture
Facial Recognition Music Videos
Usher's 'Chains' Video Stops Playing When the Viewer Looks Away
Opportunity for music streaming platforms to differentiate themselves by offering exclusive, interactive content.
CategoryPop Culture
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
Partnering with famous figures and influencers to create impactful activism campaigns.
CategorySocial Good
Heartbreaking Last Words
The 'Last Word' Project Looks at Justice and Racial Relations
There is a need for disruptive innovation in the legal services industry to advocate for justice reform and fight against racial inequality.
CategorySocial Good
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
The fashion industry can embrace social activism by incorporating designs that raise awareness about racial inequality and police shootings, creating a new market segment.
CategorySocial Good
Victimized African American Portraits
These Portraits Depict Black Victims of Police Violence
Artists and photographers can utilize powerful visual storytelling techniques to shed light on important social issues like police violence and discrimination.
CategoryPop Culture
Action-Enabling News Apps
Ideal Impact Shows You Advocacy Opportunities Based on What You Read
News media can embrace algorithmic mobilization to engage readers and provide opportunities for personalized advocacy.
