A group of students from Montreal's Concordia University designed a new app to help counter voter apathy and make it easier for Millennials to cast a ballot on election day. Despite the fact that many youth are interested in political issues, a signicant portion of Millennials do not vote in federal or provincial elections. This app aims to combat voter apathy by making politics more accessible.
The app is called 'VoteNote' and is designed to target youth between the ages of 18 and 24. The app was released just in time for the upcoming Canadian election on October 19th. The app uses GPS to track a user's location and then offers relevant information about the candidates running in each riding. Beyond breaking down the major election issues, the platform also tells users how they can register to vote, what to bring and where to go on the day of the election.
The app ultimately makes it easier for millennials to understand the issues at hand and exercise their right to vote in the upcoming election.
Why This Trend Is Growing
- Millennial Voter Engagement
- Businesses can look to develop tools and applications that help engage millennials in political events or other noteworthy activities.
- Digital Voting
- To help streamline the voting process and encourage more people to participate, businesses and governments can develop digital voting systems accessible through mobile apps.
- Location-based Services
- Businesses can utilize GPS technology to personalize services and deliver tailored content to users based on their current location.
Industries Being Reshaped
- Technology
- Tech companies can develop software that engages millennials in political or social issues and enables digital voting.
- Government
- Governments can explore the use of technology to modernize the voting process and increase participation.
- Marketing
- Marketing firms can leverage the power of location-based services to deliver targeted campaigns to users based on their current location.
