'Planet of the Apps' is a new reality show being produced by tech giant Apple and production company Propogate. The reality series will feature App developers on their journey to launch a new app.
Viewers will witness the growth of the apps from their beta stage. The audience will also get an inside view into the personal and professional growth of the cast as they receive guidance and advice from major key players and experts in the technology business. The cast will have a chance to garner funding from venture capitalists and possibly be featured in placements on the tech firms 'App Store.' Those who tune in may also see a familiar face on the show, will.i.am, who serves as an executive producer for Planet of the Apps. The first season is set in Los Angeles and will enlist 100 candidates.
Apple has a reputation for being an innovator. This new venture is another example of the company extending its reach past its current suite of products or services.