Informed Influencer

Fashion bloggers identify blind spots within mainstream fashion

Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries.
SCORE 4.9
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459,307 Total Clicks
Apr 15 - Apr 16
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Featured Examples
Curvy Blogger Collections - The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
SCORE 6.2
Warm 9,735 Clicks Pub: Apr 8, 15
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Plus-size fashion blogger, model and social media star Nadia Aboulhosn has made her designing debut with the launch of the Nadia Aboulhosn x Boohoo Spring Summer 2015 capsule collection. The stylish... [More]
Natural Hair Beauty Bloggers - This YouTube Blogger Provides Tips for Natural Hair Care
SCORE 5.6
Warm 1,024 Clicks Pub: Dec 4, 15
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
Whitney White is a popular YouTube blogger that provides viewers with tips on natural hair care. In recent years, the rise of online beauty tutorials has provided an accessible space for African... [More]
Modest Fashion Bloggers - The 'Haute Muslimah' Provides Fashion Advice for Modest Women
SCORE 5
Warm 1,209 Clicks Pub: Dec 11, 15
Modest Fashion Bloggers
The 'Haute Muslimah' Provides Fashion Advice for Modest Women
The ‘Haute Muslimah’ is a fashion blog that provides advice and style inspiration for modest women. When most people think of fashion bloggers, they think of Instagram-famous women such... [More]
African Youth Media Platforms - OMG Digital Describes Itself as the BuzzFeed for Africa
SCORE 3.5
Mild 237 Clicks Pub: Apr 27, 16
African Youth Media Platforms
OMG Digital Describes Itself as the BuzzFeed for Africa
Described as “BuzzFeed for Africa,” OMG Digital is the first place to go to when it comes to African pop culture, lifestyle and entertainment content. OMGVoice hosts original content... [More]
Unapologetic Underwear Campaigns - The Latest Aerie Commercial Features Model Barbie Ferreira
SCORE 4.7
Average 285 Clicks Pub: Jan 29, 16
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
The latest Aerie commercial is making headlines for showcasing size 12 ‘curve’ model Barbie Ferreira. In keeping with the brand’s ongoing #AerieREAL campaign, the latest ad... [More]
Plus-Size Vintage Bloggers - This Blogger Helps Plus-Size Women Find Stylish Vintage Clothing
SCORE 2.3
Untested 310 Clicks Pub: Dec 11, 15
Plus-Size Vintage Bloggers
This Blogger Helps Plus-Size Women Find Stylish Vintage Clothing
‘Ursa Major+’ is a Toronto-based fashion blog that highlights plus-size vintage clothing. For many plus-size shoppers, finding vintage clothing that fits properly can be a frustrating... [More]
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