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Informed Influencer

Fashion bloggers identify blind spots within mainstream fashion

Implications - Younger, digitally-savvy generations are often more likely to turn to social influencers for advice than to conventional celebrities or mainstream media. These Internet personalities appeal to Millennials and Gen Z not only because they are more relatable, but also because they use their social platforms to confront issues of under-representation or ethics in the fashion industry. This progression speaks to the democratizing force of Internet culture across industries.
Workshop Question — How can your brand tap into influencer culture?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
496,115 Total Clicks
Date Range:
Apr 15 — Apr 16
Trending:
Average

Featured Examples

Curvy Blogger Collections
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
Plus-size fashion blogger, model and social media star Nadia Aboulhosn has made her designing debut with the launch of the Nadia Aboulhosn x Boohoo Spring Summer 2015 capsule collection. The stylish... MORE
Natural Hair Beauty Bloggers
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
Whitney White is a popular YouTube blogger that provides viewers with tips on natural hair care. In recent years, the rise of online beauty tutorials has provided an accessible space for African... MORE
Modest Fashion Bloggers
Modest Fashion Bloggers
The 'Haute Muslimah' Provides Fashion Advice for Modest Women
The ‘Haute Muslimah’ is a fashion blog that provides advice and style inspiration for modest women. When most people think of fashion bloggers, they think of Instagram-famous women such... MORE
African Youth Media Platforms
African Youth Media Platforms
OMG Digital Describes Itself as the BuzzFeed for Africa
Described as “BuzzFeed for Africa,” OMG Digital is the first place to go to when it comes to African pop culture, lifestyle and entertainment content. OMGVoice hosts original content... MORE
play_circle_filled Unapologetic Underwear Campaigns
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
The latest Aerie commercial is making headlines for showcasing size 12 ‘curve’ model Barbie Ferreira. In keeping with the brand’s ongoing #AerieREAL campaign, the latest ad... MORE
Plus-Size Vintage Bloggers
Plus-Size Vintage Bloggers
This Blogger Helps Plus-Size Women Find Stylish Vintage Clothing
‘Ursa Major+’ is a Toronto-based fashion blog that highlights plus-size vintage clothing. For many plus-size shoppers, finding vintage clothing that fits properly can be a frustrating... MORE

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