'The Simpsons' Get an Angola-Approved Family Makeover
Christina Butty — August 22, 2009 — Pop Culture
References: thesimpsons & ca.news.yahoo
While "The Simpsons" have been portrayed as yellow in more than 90 countries for over two decades, an advertising agency has turned them brown for a promotional video.
This promotional video featuring the brown "The Simpsons" characters will air on Africa’s digital satellite TV service DSTV in Angola.
Shown sitting on their well-worn family couch, the promotional video featuring the brown "The Simpsons" depicts the characters dressed in African-inspired clothing, and Homer is drinking Cuca, the Budweiser of Angola, not Duff beer.
This promotional video featuring the brown "The Simpsons" characters will air on Africa’s digital satellite TV service DSTV in Angola.
Shown sitting on their well-worn family couch, the promotional video featuring the brown "The Simpsons" depicts the characters dressed in African-inspired clothing, and Homer is drinking Cuca, the Budweiser of Angola, not Duff beer.
Trend Themes
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Cultural Adaptation of Iconic Cartoons — Disruptive innovation opportunity: Expanding the reach of global cartoons by adapting and localizing popular characters to resonate with diverse cultures.
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Promotional Videos for TV Services — Disruptive innovation opportunity: Creating customized promotional videos to showcase unique features and appeal to target markets of TV services.
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Influence of Local Brands — Disruptive innovation opportunity: Collaborating with local brands to create brand synergy by incorporating their products into popular shows or media.
Industry Implications
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Advertising — Disruptive innovation opportunity: Incorporating cultural adaptations and creative concepts in advertising campaigns to engage diverse audiences.
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Broadcasting — Disruptive innovation opportunity: Developing strategies to showcase TV services through customized promotional videos for specific regions or cultural markets.
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Beverage — Disruptive innovation opportunity: Exploring brand partnerships and product placement opportunities for local beverages in popular media or entertainment.
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