Great Big Story could possibly become the greatest source for news for young, curious people, using alluring headlines, captivating images and lots of video to deliver serious news that explores angles that larger outlets ignore.
Great Big Story is actually backed by CNN. This fact seems surprising at first, but in fact, makes perfect sense for the mega-media player. CNN wants a way to market to millennials, but it doesn't want to compromise its identity as a serious, conventional purveyor of news.
Great Big Story positions itself as a competitor to Buzzfeed and Vice, covering topics that are important to millennials with a journalistic eye, while aiming to entertain and garner social media attention as well. Its ads cheekily point out its competitors' already-established reputations with slogans like "Say goodbye to lists of grilled cheese sandwiches that look like U.S. presidents."