Plus-size blogger and Beyonce super-fan GabiFresh found herself so inspired by the pop diva’s lyrics, she created a body positive Flawless video.
Fresh first fell in love with ‘Flawless’ when she heard Beyonce unapologetically calling out her haters. Inspired, she recruited Nadia Aboulhosn and Tess Munster to help her put a plus-sized spin on the original. The video is one facet of her body acceptance movement, ‘#everBODYisflawless.’
With the video, Fresh hopes to communicate that plus-sized women in the industry are supportive of one another, and all working towards the common goal of body acceptance. Furthermore, Fresh declares, “Fat is not a flaw. This video is dedicated to the mainstream media, to the fashion industry, to Internet bullies, and to anyone else who thinks it’s their right to try to make us feel less than because of their insecurities.”
Why This Trend Is Growing
- Body Acceptance Movement
- Opportunity for brands to promote body positivity and inclusivity in their marketing campaigns.
- Supportive Community
- Potential for online platforms and social networks to create spaces for plus-sized women to connect and support each other.
- Empowering Remakes
- Opportunity for artists and content creators to remake popular songs with empowering messages for marginalized communities.
Industries Being Reshaped
- Fashion Industry
- Chance for fashion brands to expand their offerings and cater to the plus-size market.
- Media and Entertainment
- Opportunity for media outlets to feature more diverse representation and promote body acceptance.
- Social Media
- Potential for platforms like Instagram and TikTok to amplify the voices and experiences of plus-sized women.
