The online video community is a vast and ever-expanding space home to no shortage of YouTube personalities. This form of expression has taken on a life of its own since the video hosting platform was established around 2006, with many becoming paid content creators through it. It also acts as a launch pad for the careers of many.
For example, beauty guru Michelle Phan (of rebellious singer makeup tutorials) has released her own cosmetics line after finding success on YouTube. The beauty and fashion segment of YouTube is quite large, as evidenced by videos like celeb sibling cosmetic looks and skeletal cosmetic guides. YouTube personalities like John Green (author of The Fault in Our Stars and creator of sarcoma-supporting soccer initiatives) are also becoming recognized names in real life.
From daily vloggers like Grace Helbig (comedic coffee cup designs) to talented musicians like DJ Flula (comedic car-made covers), YouTube is becoming increasingly less niche and more broad to incorporate different communities within a community.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
