This beauty tutorial shares how to get the look of the 'Wrecking Ball’ makeup that Miley Cyrus wears in her music video. The how-to comes from Kandee Johnson, one of YouTube’s most talented beauty gurus who is known for sharing some of the most creative costume makeup looks around Halloween.
Kandee’s haircut is currently short and blonde, which already makes her a Miley look-alike, but she shows how to replicate the coloring of Miley’s hair with pastels and provides options for those who don't have short hair.
In the Wrecking Ball video, Miley’s makeup look is clean and simple, which makes for an equally easy tutorial. The most prominent parts of the look are fresh, natural-looking skin, bold black lashes and a bright red lip.
Why This Trend Is Growing
- Celebrity-inspired Makeup Tutorials
- Opportunity for beauty brands to collaborate with social media influencers and create makeup tutorials inspired by popular celebrities.
- Creative Costume Makeup
- Opportunity for cosmetic companies to develop products specifically designed for creative costume makeup looks, targeting Halloween and other festive events.
- Simplified Natural Makeup
- Opportunity for beauty brands to create and promote simplified makeup products and tutorials focusing on achieving a natural and fresh look.
Industries Being Reshaped
- Beauty Products
- Disruptive innovation opportunity for cosmetic companies to develop new products catering to celebrity-inspired makeup looks and creative costume makeup.
- Social Media and Influencer Marketing
- Opportunity for businesses to collaborate with social media influencers and utilize their platforms to promote celebrity-inspired makeup tutorials and products.
- Online Education and Tutorial Platforms
- Opportunity for online education platforms to offer courses and tutorials on celebrity-inspired makeup looks, attracting beauty enthusiasts and professionals.
