'Ursa Major+' is a Toronto-based fashion blog that highlights plus-size vintage clothing. For many plus-size shoppers, finding vintage clothing that fits properly can be a frustrating task. This blog provides a platform for plus-size women to find stylish secondhand duds.
Ursa Major+ is run by a Toronto-based blogger named Amarina. Amarina originally entered the fashion world with her own line of plus-size jewelry. Now Amarina runs Ursa Major+, which is an online clothing store and blog dedicated to showcasing vintage clothing in sizes 14 and up. In addition to helping women find plus-size vintage pieces, she has also partnered with the Canadian label 'Untitled & Co.' to help fill the void of plus-size streetwear.
Amarina's blog and clothing collection demonstrate that plus size bloggers have a growing influence in many different parts of the fashion industry, including the demand for vintage clothing.
Why This Trend Is Growing
- Growing Influence of Plus Size Bloggers
- Opportunity for fashion brands to collaborate with influential plus size bloggers to expand their reach and cater to the demand for inclusivity in the industry.
- Rise of Plus Size Vintage Fashion
- Potential for fashion retailers to tap into the market for plus size vintage clothing and offer stylish options for plus-size shoppers.
- Expansion of Plus Size Streetwear
- Disruptive innovation opportunity for streetwear brands to partner with plus size bloggers and create fashionable streetwear collections for larger sizes.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage the growing influence of plus size bloggers and offer a wider range of sizes and styles, including vintage clothing.
- Online Retail
- Opportunity for online retailers to create dedicated platforms for plus size fashion, providing a curated selection of vintage and trendy clothing for larger sizes.
- Jewelry and Accessories
- Jewelry and accessory brands can collaborate with plus size bloggers to create inclusive collections that complement the growing demand for plus size vintage and streetwear fashion.
