'Bossip' is a digital publication that provides a space for information about African American entertainment. In the past, African American media was largely limited to television networks such as BET and publications such as Ebony and Essence. However, the proliferation of digital media has seen an increasing number of online spaces devoted to African American content.
American American and Hispanic millennials are currently the largest consumers of online media. As a result, a number of digital platforms have tailored their content to reach these specific demographics. 'Moguldom' is one company that specializes in offering digital-only content for specific audiences. One of the company's most popular sites is 'Bossip,' which delivers information about African American entertainment. Unlike mainstream publications, Bossip provides a unique platform for African American consumers.
The success of Bossip demonstrates that online platforms can reach multicultural audiences in a way that traditional media has been unable to replicate.