Informative biopics, hilarious spoofs and touching portrait tributes are a few of the ways that are shedding light on modern hip-hop in the media.
With major rappers, DJs and hip-hop artists topping the charts, brands are embracing marketing tactics that include these musicians, many of which are known for being edgy. For instance, at the beginning of the year, Nicky Minaj graced the cover of Rolling Stone magazine in an understated getup rather than her usual over-the-top attire. Similarly, Toronto is home to several billboard advertisements that make references to the city's own Drake with phrases like: "The 6 God is Watching" or "For God So Loved the 6."
In order to easily equate parts of hip-hop culture to other aspects of pop culture, mashups are being made. This is best exhibited by a series of comic book covers put out by Marvel that celebrates decades of album art from iconic rap and hip-hop artists.
From Spoofed Hip-Hop Videos to Intimate Rapper Portraits
Hip-Hop Drama Parodies
This Jimmy Fallon Empire Parody Puts a Hilarious Spin on the Hit Show
Gangster Rap Biopics
The Straight Outta Compton Movie Charts the Rise Of N.W.A.
Spoofed Hip-Hop Videos
The Cast of SNL Made a Comedic Remake of Drake's Hotline Bling Music Video
Presidental Rapper Covers
This New Yorker Cover Imagines a Kanye West Presidency in 2020
African American Media Blogs
This Website Provides a Space for African American Entertainment
Chicago Rap Culture Documentaries
The Chiraq Vice Documentary Explores Chicago's Rap Culture
Social Hip-Hop Apps
The White Label App Promotes Music Discovery Via Social Media
Urban Media Apps
'The Senna' Celebrates Memes, Videos and Stories from Hip-Hop Culture
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
Rapper-Referencing Religion Billboards
The Drake-Themed Church Sign Reaches Out to Young Audiences
Meditative Rapper Editorials
The Kanye West T Magazine Spread Was Shot by Juergen Teller
These Variant Covers by Marvel Pay Tribute to Iconic Rap Albums
Intimate Rapper Portraits
Hip Hop Photography Blog Places Plus Faces is Releasing a Zine
The Flandana Fall/Winter 2015 Lookbook is Over-the-Top
Vintage Rapper Sneaker Ads
These Refashioned Vintage adidas Ads Include Kanye West
Retro Songstress Fashion
The L'Officiel Singapore Ciara Photoshoot Draws Inspiration from the 60s