Vintage adidas ads are given a modern look with the help of mbroidered's Federico. The talented artist has recently redone a line of retro adidas ads to feature rapper and fashion designer Kanye West.
While the artist has redone vintage Nike ads once before, his latest project is with the German sportswear manufacturer adidas. With a similar concept, Federico places images of Kanye West in classic adidas advertisements. Featuring all kinds of previous print advertisement styles, these ads showcase long-form and pop-art templates.
Along with Kanye West, these vintage adidas ads also feature modern footwear such as the adidas Ultra Boost and the Yeezy Boost 350 which is a collaboration between the brand and the rapper.
What's Driving This Trend
- Vintage Sneaker Ads
- Revamping vintage sneaker ads with modern twists and collaborations with celebrities creates new opportunities for product marketing and brand awareness.
- Celebrity Collaboration
- Collaborating with popular celebrities like Kanye West can elevate a brand's image and increase sales by attracting a wider customer base.
- Pop-art Advertising
- Recreating vintage ads with a contemporary pop-art style can refresh a brand's image and attract younger generations who are drawn to bold designs.
Who This Affects Most
- Fashion
- Fashion brands can incorporate celebrity collaborations and vintage pop-art advertising to stay relevant and appeal to younger generations.
- Advertising
- Advertising agencies can explore new creative possibilities by combining vintage and contemporary elements and collaborating with popular figures for their campaigns.
- Retail
- Vintage pop-art advertising and celebrity collaborations can create a unique shopping experience for consumers and increase foot traffic in retail stores.
