Meditative Rapper Editorials

The Kanye West T Magazine Spread Was Shot by Juergen Teller

The Kanye West T Magazine photoshoot is an incredibly intimate portrayal of the rapper and designer that was photographed by Juergen Teller. The spread accompanies an in-depth profile by music journalist Jon Caramanica that delves into West's new trajectory as a father, husband and innovator.

The thoughtful shoot captures a contemplative West in a cemetery leaning against a moss-covered tree and in another shot, showing off the bandaged up tattoo on his wrist he had gotten the day before of his mother's date of birth by resting his arm on a headstone.

The spread also features a handful of shots in a studio, in particular a powerful extreme close-up. The cover shoot will be hitting newsstands on April 11, 2015 inside the Sunday edition of the New York Times.

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Industries Being Reshaped

Entertainment Industry
The use of intimate photoshoots and personal branding could create a more loyal and emotionally invested fanbase, increasing revenue streams for the entertainment industry.
Photography Industry
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Journalism Industry
Opportunities for journalists to provide more intimate and personal profiles of celebrities, which could attract more readers and increase ad revenue.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 7%
Freshness 8%