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Body Positive Underwear Ads

This Ad Features Men of Many Different Body Types

— October 19, 2015 — Fashion
Dressmann's latest underwear ad features men of many different body types. In recent years, women have made great strides in the fight against aspirational body types. However, this ad reminds us that men should also be included in conversations about self-love and size-inclusivity.

The new 'Underwear For Perfect Men' ad celebrates the male body in its many different forms. The ad features men of many different body types modeling the brand's signature briefs. Not only do the men have different body types, but they also range in age. The idea behind the ad is to combat the idea that the perfect male body must be toned and muscular. Instead, Dressmann wants to show men that bodies of all shapes and sizes are something to be celebrated.

Dressmann's new ad helps reinforce the notion that male body positivity is an important issue.
Trend Themes
1. Men's Body Positivity - The trend of promoting body positivity in men is rapidly growing in popularity.
2. Size-inclusive Advertising - More and more brands are embracing size-inclusive advertising as a way of promoting inclusivity and building customer loyalty.
3. Age-inclusive Marketing - Brands are recognizing the importance of reaching all age demographics with their marketing efforts.
Industry Implications
1. Men's Fashion - Opportunities for innovation in men's fashion include creating more size-inclusive clothing lines and expanding the diversity of models featured in advertising campaigns.
2. Body Positivity Advocacy - There is a growing need for professionals and organizations that promote body positivity and inclusivity in all genders, races, and sizes.
3. Marketing and Advertising - Disruptive innovations in marketing and advertising include targeting untapped demographics, embracing body positivity and inclusivity, and expanding the range of representation in media.
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