Soccer superstar Cristiano Ronaldo has unveiled the latest campaign for his CR7 underwear brand. What's unique about this particular series is that it features the Portuguese sex symbol posing in a series of unretouched images. Moreover, rather than simply posing in the typical smoldering postures, Ronaldo is captured in soccer-related poses showing him running up to take a freekick or aiming a shot.
The Real Madrid legend says that for this collection, he chose to "focus on re-working some of my favorite silhouettes and designs from previous collections". That being said, these pieces are updated with a fresh twist for the Fall/Winter season, with the trunk design being one of the stars of the show.
"The trunk is a style that I’ve worn throughout the year, and for me it is the most comfortable style in the range, so I wanted to make sure that it is available in a variety of different design options- something for every man.”