A Beautiful Mess x Modcloth adds to the growing association between fashion bloggers and clothing distributors. Elsie Larson, the mastermind behind lifestyle site A Beautiful Mess, will be collaborating exclusively with the indie and retro-themed online shop.
Modcloth’s joint project with Larson builds on the company’s 2011 jewelery venture which saw its sale of pieces from blog aficionados James Kicinski-Mccoy (Bleubird) and Julie O’Boyle (Orchid Grey). The company is the first of its kind to focus on a virtual approach to style.
The blogging community has become essential to the fashion industry. Its input holds the power to make or break lines, and given its enormous influence, authors and curators will continue to make their formal debuts on the apparel scene.