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Plus-Size Pride

Armida Ascano Discusses the Confident Revolution of Plus-Sized Models

— June 19, 2013 — Fashion
For quite sometime, plus-sized models were only used in fashion photoshoots as examples of some of the alternative body styles that many women sport.

But recently, there has been a widespread insurgence of a newer and more confident representation of plus-sized models in modern day fashion shoots. No longer are these women used as merely an example of other types of beauty, but rather are now standing tall as individuals who carry themselves and their unique body types with the utmost respect.

This list of plus-sized pride editorials goes to show that both the fashion and beauty industry have drastically changed their understanding and depiction of these glamorous plus-sized ladies. Now appearing as the center of focus in mega fashion corporations like H&M’s campaigns, it’s clear that a brighter day has dawned for plus-sized models.
Trend Themes
1. Plus-sized Representation - The increasing presence of plus-sized models in modern day fashion shoots calls for more inclusivity and representation for body diversity, challenging traditional beauty standards.
2. Body Positivity Movement - The rise of plus-sized pride editorials reflects a growing shift towards promoting self-love and body acceptance, resonating with consumers seeking to embrace their natural bodies.
3. Diverse Marketing Campaigns - The use of plus-sized models as the center of focus in major fashion campaigns suggests a demand for more diverse marketing, paving the way for brands to tap into underserved audiences and differentiate themselves from competitors.
Industry Implications
1. Fashion Retail - Retailers could explore size-inclusive merchandise offerings and campaigns that showcase various body shapes and sizes, meeting the evolving demands and expectations of consumers for more diverse representation.
2. Beauty Products - Brands developing inclusive skincare, makeup, and self-care products can tap into the growing body positivity movement and cater to the needs of diverse consumers seeking authentic and empowering representations of beauty.
3. Media and Advertising - Media and advertising companies playing an active role in promoting diversity and inclusivity in their messaging could set new industry standards, leading to greater representation and acceptance of underrepresented communities.
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