Amina Mucciolo is a fashion blogger who uses various social media platforms to promote a more colorful lifestyle. Unlike mainstream style bloggers, Mucciolo's unique sense of style is not limited to the pretty pastel outfits she dons on a regular basis. Indeed, Mucciolo's unique look demonstrates how style bloggers can influence other areas outside of the fashion industry.
While most fashion blogs simply reinterpret different runway looks, Mucciolo promotes a style that is entirely her own. With flowing pastel braids and glitter-covered outfits, Mucciolo has become famous for her colorful lifestyle. This has led her to open an online store called 'Studio Mucci,' which sells handmade tassel garlands, piñatas, balloons and other party goods. In turn, this has led to collaborations with brands such as Urban Outfitters and even celebrities like Kacey Musgraves.
Although Mucciolo does not follow the same formula as many mainstream fashion bloggers, her unique sense of style demonstrates the demand for social influencers who do not fit the narrow definition of what is conventionally considered stylish.