ViceStyle.com, aired the first episode of their 'Love Blogging' season yesterday. This series explores the ambitious, tech-savvy and youthful fashion bloggers online today in five mini films. Celebrating new media, the online world and coming of age, these episodes are a must-see for individuals who love fashion or just the Internet and journalism in general.
The first episode can be seen here and it documents three young girls who have launched a fanzine called 'HOT & COOL.' Take a look at the future of fashion and literature by checking out the 'Love Blogging' series!
What's Driving This Trend
- Fashion Blogging
- The rise of fashion blogging has resulted in innovative and more accessible forms of fashion media and e-commerce.
- Online/web Journalism
- The rise of online and web-based journalism presents disruptive innovation opportunities in the traditional print-based fashion journalism sector.
- Youthful Audience Targeting
- Targeting young audiences, who are tech-savvy and digital natives, present opportunities to create new media platforms and innovative content creation strategies.
Who This Affects Most
- Fashion Industry
- The fashion industry has an opportunity to embrace digital disruption and leverage the power of fashion blogging to reach younger audiences and drive sales.
- Journalism Industry
- Traditional print-based journalism industry can embrace digital and web-based journalism to drive engagement and reach younger audiences.
- Marketing and Advertising Industry
- Marketing and advertising industries have an opportunity to integrate fashion blogging and online journalism into their strategies to reach new youth audiences and drive sales.
