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Empowering Underwear Campaigns

This Company Gives High-Performance Underwear to Girls in Need

— December 28, 2015 — Social Good
'Be Girl Inc.' is a social business that gives high-performance underwear to girls in need. In many parts of the world, a woman's menstrual cycle can prevent her from participating in school and other social activities. This company wants to give women a way to manage their bodies with dignity so that they do not miss out on valuable educational opportunities.

Be Girl Inc. helps to support women around the world by using the one-for-one model. For each 'EmpowerPanty' sold, the company will donate one pair to a women in need. The underwear comes in two different designs, each of which is intended to meet different needs. The Everyday EmpowerPanty is intended for regular wear, while the Period EmpowerPanty is adapted for menstrual protection. The high-performance underwear is particularly innovative because it allows women to manage their period discretely and with dignity.

Be Girl Inc. is currently running a Kickstarter campaign to make the EmpowerPanty available to women everywhere.
Trend Themes
1. Dignity-driven Underwear - Creating high-performance underwear that allows women to manage their menstrual cycle with dignity presents disruptive innovation opportunities for the fashion and hygiene industries.
2. One-for-one Donation Model - Implementing a one-for-one donation model in the underwear industry can create disruptive innovation opportunities and drive social impact.
3. Discreet Period Management - Developing innovative underwear designs that provide discreet and effective menstrual protection opens up disruptive innovation opportunities for the feminine hygiene and apparel industries.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation opportunities by creating high-performance underwear that ensures dignity, especially for women managing their menstrual cycle.
2. Hygiene - The hygiene industry has the opportunity to create disruptive innovations by developing innovative menstrual products that provide discreet and efficient protection for women in need.
3. Social Impact - Implementing a one-for-one donation model in the undergarment industry can drive disruptive innovation and create positive social impact by providing high-performance underwear to women in need.
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