PUMA x Modibodi Supports Maximum Protection and Performance
Laura McQuarrie — May 17, 2023 — Fashion
References: modibodi & businesswire
The PUMA x Modibodi active period underwear range combines Modibodi’s patented technology with PUMA's expertise to offer solutions that deliver uncompromising performance and protection. For too long, menstruating people have been underserved with designs that leave them feeling exposed and uncomfortable, and this new range features designs that are made to move, all the while preventing discomfort from leaks, sweat and discharge.
These liberating, confidence-boosting designs are fast-absorbing and have the potential to replace the use of products like disposable pads, liners and tampons. In fact, the super slim, absorbent black lining features three layers of built-in technology with the capacity to hold up the equivalent of two to three tampons without stains.
These designs also incorporate 82% recycled materials, wide logo waistbands and aerated mesh side panels to boost airflow.
These liberating, confidence-boosting designs are fast-absorbing and have the potential to replace the use of products like disposable pads, liners and tampons. In fact, the super slim, absorbent black lining features three layers of built-in technology with the capacity to hold up the equivalent of two to three tampons without stains.
These designs also incorporate 82% recycled materials, wide logo waistbands and aerated mesh side panels to boost airflow.
Trend Themes
1. Active Period Underwear - New designs that offer uncompromising performance and protection with built-in technology.
2. Sustainable Menstrual Products - Use of recycled materials in the active period underwear range to cater to the eco-conscious market.
3. Alternative to Disposable Products - Potential for active period underwear to replace the use of disposable pads, liners and tampons.
Industry Implications
1. Women's Apparel - Development of innovative design technologies integrated into women's underwear.
2. Eco-friendly Products - Combining performance and protection with sustainability to cater to the eco-conscious market.
3. Menstrual Products - Disruptive innovations that could replace traditional disposable menstrual products manufacturing.
5.3
Score
Popularity
Activity
Freshness
