W Magazine's Richard Burbridge editorial embodies an air of retro glamour. Models Ajak Deng, Herieth Paul, Jeneil Williams and Kai Newman star in the series alongside fresh faces Riley Montana and Tosh Bellington.
The African-American beauties channel retro divas in the shoot that highlights a range of nostalgic hair styles and beauty looks. Recounting history, this Richard Burbridge editorial pays homage to beauty looks from the 60s, the 70s and the 80s.
Whether highlighting 70s disco diva hair or sharp coifs and vibrant eyeshadow looks from the 80s, this candid beauty story is a blast from the past. Styling for the series is courtesy of Felicia Garcia Rivera who works alongside hair stylist Chuck Amos and the editorial's head makeup artist Diane Kendal.
Why This Trend Is Growing
- Retro Glamour Beauty
- Retro beauty styles are experiencing a resurgence in popularity with consumers and could be an opportunity for beauty brands to leverage this trend to create new products.
- Diverse Model Representation
- There is an increasing focus on diverse representation in the fashion industry, creating opportunities for fashion brands to promote inclusivity and diversity in their marketing campaigns.
- Nostalgia Marketing
- The use of nostalgia in marketing can create emotional connections with consumers, and companies that effectively tap into nostalgia trends could see increased customer loyalty.
Industries Being Reshaped
- Beauty Industry
- The beauty industry could create new product lines or campaigns that leverage retro beauty trends, as demonstrated in this editorial.
- Fashion Industry
- The fashion industry has an opportunity to continue promoting diverse representation and inclusivity through the use of diverse models in fashion shoots and marketing campaigns.
- Marketing Industry
- Marketing firms could leverage nostalgia marketing techniques to help brands forge emotional connections with consumers and improve customer loyalty.
