Described as "BuzzFeed for Africa," OMG Digital is the first place to go to when it comes to African pop culture, lifestyle and entertainment content. OMGVoice hosts original content specifically aimed at an African audience with platforms based in Ghana, Kenya and Nigeria. With a goal of being "the leading entertainment media platform for the 'connected generation' of African millennials worldwide," the startup hopes to provide content those of African origin can better relate to with their website and mobile app.
According to Josh Constine at TechCrunch, OMG Digital is set to be the continent's biggest website by September, reaching the 250 million millennials there. They are successfully reaching a large segment of the population that isn't being catered to online.