'Unfit-Bits' is a series of machines that help users hide personal data from their employer. For those who belong to certain insurance companies, tracking daily activities through a Fitbit can translate into savings. While the program is designed to encourage physical activity, one group believes it is an invasion of personal privacy.
'Oscar' is the New York-based startup behind Unfit-Bits. The project consists of a variety of machines that can be used to fool fitness trackers. Users simply attach their Fitbit to a pendulum or drill and the device will do the work for them. The idea behind the project is to protest against companies gaining access to their employees' personal data. The group also wants to help those who are unable to exercise regularly. As the group explains, "The aim of this work is also to point out that steps taken is hardly a nuanced or holistic indicator for an individual's health."
The Unfit-Bits project pushes back against the idea of tying physical activity to financial gain by helping users hide personal data from their employer.
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