Movo Wave is a Stylish and Accessibly-Priced Personal Fitness Tracker
Laura McQuarrie — December 12, 2014 — Lifestyle
References: getmovo
Most people are pumped about the idea of a wearable personal fitness tracker—but Movo discovered that the reason most people don't own one comes down to cost and developed the Movo Wave as a highly accessible option for all.
Priced at about $30, the handy Movo Wave fitness tracker works alongside the Movo Wave app to measure your step count, distance traveled and calories burned. The wristband is slim, water-resistant and weighs in at less than an ounce, so it won't get in the way during a workout. The wristband can also be customized with your choice of colored band, so that the wrist accessory looks more like a jewelry piece that can be changed to match your workout gear or outfit.
Priced at about $30, the handy Movo Wave fitness tracker works alongside the Movo Wave app to measure your step count, distance traveled and calories burned. The wristband is slim, water-resistant and weighs in at less than an ounce, so it won't get in the way during a workout. The wristband can also be customized with your choice of colored band, so that the wrist accessory looks more like a jewelry piece that can be changed to match your workout gear or outfit.
Trend Themes
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Affordable Fitness Trackers — The trend towards affordability in fitness trackers presents opportunities for companies to capture a larger and more diverse market share.
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Personalized Wearable Technology — The trend towards personalization in wearable technology presents opportunities for companies to cater to individual tastes and styles.
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Simple Fitness Tracking Features — The trend towards simplicity in fitness tracking features presents opportunities for companies to capture the market of consumers who don't need or want complex tracking functions.
Industry Implications
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Fitness Wearables — The fitness wearables industry should consider the opportunity to expand their market by offering more accessible and personalized options.
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Jewelry Industry — The jewelry industry should consider the opportunity to expand their offerings into the wearable technology market by creating stylish and customizable options that appeal to consumers.
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Mobile App Development — The mobile app development industry should consider the opportunity to create simple and user-friendly fitness tracking apps that cater to a wider range of users.
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