Most people are pumped about the idea of a wearable personal fitness tracker—but Movo discovered that the reason most people don't own one comes down to cost and developed the Movo Wave as a highly accessible option for all.
Priced at about $30, the handy Movo Wave fitness tracker works alongside the Movo Wave app to measure your step count, distance traveled and calories burned. The wristband is slim, water-resistant and weighs in at less than an ounce, so it won't get in the way during a workout. The wristband can also be customized with your choice of colored band, so that the wrist accessory looks more like a jewelry piece that can be changed to match your workout gear or outfit.
What Makes This Trend Stand Out
- Affordable Fitness Trackers
- The trend towards affordability in fitness trackers presents opportunities for companies to capture a larger and more diverse market share.
- Personalized Wearable Technology
- The trend towards personalization in wearable technology presents opportunities for companies to cater to individual tastes and styles.
- Simple Fitness Tracking Features
- The trend towards simplicity in fitness tracking features presents opportunities for companies to capture the market of consumers who don't need or want complex tracking functions.
Sectors Adopting This
- Fitness Wearables
- The fitness wearables industry should consider the opportunity to expand their market by offering more accessible and personalized options.
- Jewelry Industry
- The jewelry industry should consider the opportunity to expand their offerings into the wearable technology market by creating stylish and customizable options that appeal to consumers.
- Mobile App Development
- The mobile app development industry should consider the opportunity to create simple and user-friendly fitness tracking apps that cater to a wider range of users.
