Tailored Zombie Game Apps

Season Two of the Walking Dead App Adjusts Gameplay Based on Choices

Season two of the Walking Dead app is a continuation of the highly successful game’s first season, which follows the story of characters who are living in the same universe as the TV characters from the zombie-infested world, just in a different location.

Like season one of the app, the gameplay is tailored based on the decisions of players, which include difficult choices like who to give the last of the food rations to, or who to save first in a situation that requires a snap decision, which will ultimately determine who lives and dies.

The decisions that players made in the first season of the Walking Dead game will be carried through and the game’s five episodes, which will be released periodically throughout 2014.

Tailored Zombie Game Apps
Opportunity for game developers to create personalized gameplay experiences based on player choices.
Continuation of Interactive Storytelling
Opportunity to expand on the success of interactive storytelling in mobile gaming.
Impact of Player Decisions
Opportunity to explore the consequences of player choices in immersive gaming experiences.

Industries Being Reshaped

Mobile Gaming
Opportunity for mobile gaming companies to capitalize on the popularity of zombie-themed games.
Interactive Storytelling
Opportunity for companies specializing in interactive storytelling to create engaging and personalized experiences.
Episodic Content
Opportunity for businesses to release content in episodes, creating a sense of anticipation and engagement for users.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 22%
Freshness 8%