Category
Lifestyle
Assisted Choices
Trend cluster
Category
Scientific
Assurance
Consumers search for products that instill confidence.
3.7
Trend score
Trend
What is the Scientific Assurance trend?
Scientific Assurance: When it comes to health and wellness, brands are turning to scientific branding that combines simplicity with familiarity. This expertise-focused aesthetic aims to provide a level of reassurance for discerning consumers, who are often inundated with competing information. Ultimately, branding that communicates a sense of trust and reliability can break through the noise to reach consumers in a way that's meaningful.
Trend themes
Themes within the Scientific Assurance trend
Three behaviours holding the trend together01
Scientific Branding
Brands are using scientific branding that combines simplicity and familiarity to provide a level of reassurance for health-conscious consumers.
02
All-natural Ingredients
Consumers are searching for more all-natural products, creating opportunities for brands to offer customized products with natural ingredients.
03
Medical Claims
Brands are promoting their products with medically-endorsed results to break through the noise and reach consumers in a meaningful way.
Industry implications
What the Scientific Assurance trend means for industry
Where the trend changes the playbookFor
Beauty
Beauty brands can benefit from using scientific branding and all-natural ingredients to attract health-conscious consumers.
For
Food and Beverage
There is a growing trend of using cannabis as an artisanal ingredient in food and beverages, creating potential opportunities for brands to innovate new products.
For
Pharmaceutical
Pharmaceutical companies can differentiate themselves through innovative packaging that visually appeals to consumers, creating brand recognition and recall.
Workshop question
How can you leverage trends from trust-based industries to convey reliability to your consumers?
Trend signals
Trend signals for Scientific Assurance
Trend score 3.7 out of 10, from popularity 50%, activity 54%, freshness 8%.
Popularity50%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scientific Assurance trend
4 featured examples from Sep 17 to Dec 14, 2015CategoryLifestyle
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
Opportunity for pharmaceutical companies to stand out in a crowded market by incorporating creative packaging designs and color-coded product differentiation.
CategoryLifestyle
Scientific Snack Packaging
Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
The brand identity and marketing industry can benefit from providing vibrant and distinctive branding solutions to help businesses capture consumer attention and differentiate fro…
CategoryFashion
Scientific Serum Skincare
The Pure Elements Line of Face Products Feature High Oil Concentrations
The Pure Elements line can disrupt the skincare industry by promoting the usage of all-natural ingredients and high concentration serums.
CategoryFashion
Scientific Retinol Skincare
Ultraceuticals' Brand Identity Promotes Medical Claims
The retinol skincare range by Ultraceuticals addresses the consumer demand for effective and all-natural anti-aging products, presenting opportunities for companies in the beauty…
