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Scientific Assurance

Consumers search for products that instill confidence

Implications - When it comes to health and wellness, brands are turning to scientific branding that combines simplicity with familiarity. This expertise-focused aesthetic aims to provide a level of reassurance for discerning consumers, who are often inundated with competing information. Ultimately, branding that communicates a sense of trust and reliability can break through the noise to reach consumers in a way that's meaningful.

Workshop Question - How can you leverage trends from trust-based industries to convey reliability to your consumers?
SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
94,104 Total Clicks
Sep 15 - Dec 15
Warm
FashionMarketingLifestyleHealthCosmeticsBranding
Featured Examples
Elemental Medicine Packaging - Esteve's Topionic Packaging References the Periodic Table of Elements
SCORE 5.3
Warm 17,138 Clicks Pub: Dec 11, 15
Elemental Medicine Packaging
Esteve's Topionic Packaging References the Periodic Table of Elements
While most traditional medicines boast a less than exciting brand identity, the Esteve Topionic uses bright colors and block typography to create a strong visual statement. The medicine manufacturer&#... [More]
Scientific Serum Skincare - The Pure Elements Line of Face Products Feature High Oil Concentrations
SCORE 4.3
Average 1,014 Clicks Pub: Sep 17, 15
Scientific Serum Skincare
The Pure Elements Line of Face Products Feature High Oil Concentrations
The Odacite Pure Elements face products offers an organic, all-natural and scientific approach to skincare with serums made from highly concentrated vitamins, oils and antioxidants sourced from... [More]
Scientific Snack Packaging - Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
SCORE 4.4
Average 2,289 Clicks Pub: Nov 2, 15
Scientific Snack Packaging
Canna Chocolade's Brand Identity Mimics the Periodic Table of Elements
Canna Chocolade’s vibrant brand identity draws inspiration from the periodic table of elements. Mimicking scientific symbols, these chocolate wrappers are adorned with the symbols Bh, Lh, Ph... [More]
Scientific Retinol Skincare - Ultraceuticals' Brand Identity Promotes Medical Claims
SCORE 2.1
Untested 1,568 Clicks Pub: Dec 14, 15
Scientific Retinol Skincare
Ultraceuticals' Brand Identity Promotes Medical Claims
Ultraceuticals’ retinol skincare range is infused with powerful A vitamin additives that are proven to improve skin’s appearance. Modern consumers are more health-conscious than ever... [More]
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