London College of Communication design student Peter Roden has created a personalized chocolate bar to use as his own promotional tool.
Calling it 'Chocolate Grotesque,' Roden was inspired to embark on this project when he discovered a hand-cut and badly worn Victorian letterpress font in an old type book. Deciding to revive the font type, Roden embarked on a project to design his own set of edible typographic chocolate bars that feature a personalized CV wrapper.
Each personalized chocolate bar was made from a 3D-printed mold that was then filled with 'Rococo' chocolate. Each piece of the alphabetical mold can be then broken off into pieces to be either enjoyed of rearranged. The wrapper itself is hand-printed in the same 'Chocolate Grotesque' typeface as the bar itself and further explains both the project and Roden's design background.
This Student Made a Personalized Chocolate Bar Wrapped in His CV
1. Personalized Edible Promotional Tools - Using edible products as a unique and memorable way to showcase personal branding and skills.
2. Innovative Packaging Design - Creating visually appealing and informative packaging that adds value to the product and enhances the consumer experience.
3. Combining Food and Design - Exploring the intersection of food and design to create novel and engaging products that captivate consumers.
1. Food and Beverage - Opportunity for food and beverage companies to collaborate with designers to create unique, edible products for promotional and branding purposes.
2. Graphic Design - Chance for graphic designers to experiment with packaging design and custom typography to create standout products that leave lasting impressions.
3. Marketing and Advertising - Utilizing unconventional edible products as marketing tools to generate brand awareness and engage target audiences in a memorable way.