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Hydrating Skincare Packaging

The OFI Superdren Branding Promotes a Skin-Perfecting Cellulite Cream

— December 11, 2015 — Fashion
Whether young or old, the majority of modern women suffer from unbalanced or imperfect skin, making cellulite creams a must for many. The brand identity for OFI Bottega di Lunga Vita' 'Super Dren cellulite' product range is evocative of its skin-boosting properties. it also features dynamic imagery of water droplets and positions itself as an essential for those leading a healthy life.

Drinking enough water is considered one of the easiest and most effective ways to make skin more beautiful. Suggesting that its range will hydrate the skin, OFI Bottega di Lunga Vita launches a set of eye-catching products that feature packaging designed by Tiziana Moretti.

These cellulite creams, supplements and serums will catch the eye of consumers while promising an improved skin texture after use.
Trend Themes
1. Hydrating Skincare - Opportunity for disruptive innovation: Develop innovative skincare products that emphasize hydration and promote healthier skin.
2. Dynamic Imagery - Opportunity for disruptive innovation: Explore the use of dynamic and visually appealing imagery in product packaging to attract consumer attention.
3. Skin-perfecting - Opportunity for disruptive innovation: Create skin-perfecting products that target specific skin concerns, such as cellulite, for a more personalized skincare approach.
Industry Implications
1. Beauty and Skincare - Opportunity for disruptive innovation: Introduce new beauty and skincare brands that focus on hydration and improving skin texture.
2. Packaging Design - Opportunity for disruptive innovation: Innovate in the field of packaging design by creating visually appealing and functional packaging solutions for skincare products.
3. Wellness and Supplements - Opportunity for disruptive innovation: Develop innovative wellness and supplement products that target specific skin concerns and promote overall skin health.
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