The Vote the Environment ad campaign speaks to millenials on a level the creators hope will resonate with them. Fast Co. Exist poses the question, "Can cool designs overcome the disillusionment of the younger generation?" The socially conscious brand Patagonia is hoping that it will. With the United States' midterm elections just around the corner, these Vote the Environment posters are meant to show that they can rally behind a cause they already care about.
Fast Company reports that millenials are "more focused on the environment than their parents, for example, and the majority are willing to pay extra to buy from sustainability-focused company." The Vote the Environment ad campaign hopes to lead them to the polls in order to express this passion and concern in an active way.