Millennial Friendsgiving Campaigns

Fetzer's #Friendsgiving campaign puts a fresh spin on traditional Thanksgiving campaigns by speaking to the most diverse generation in America and sharing new ways for people to connect. The foundation of the campaign is focused on the fact that Thanksgiving celebrations will look a little different this year thanks to social distancing and other changing cultural norms. As the California vintner describes, "Many of us are creatively reconsidering how we celebrate and forge connection, and the kind of cuisine we bring to the table."

Knowing that Millennials are eager to shake up the way things have always been done, in favor of creating their own traditions, Fetzer developed a campaign that underlines that Thanksgiving is what you make of it—whether you prefer a completely meatless feast or a socially distanced potluck this year.