Kitchn's virtual Thanksgiving Food Fest will be aiming to connect with consumers on a day that's typically spent amongst family and friends. The COVID-19 pandemic has resulted in brands having to pivot to better suit consumer needs. Kitchn's virtual event, which will be taking place on Instagram, is a perfect example of that.
The brand is using this time to better engage with its consumer base on Thanksgiving, which will look a little different than usual this year. The brand will be using its Instagram page to post a variety of content surrounding the holiday, offering tutorials, stories, and recipes led by Kitchn's in-house editors, alongside famous chefs and bakers.
The social media event will be taking place on Thanksgiving.
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