E-commerce sites is the way of the future for many retail brands including Tanya Taylor. The popular fashion heavy weight recently rebranded its site to offer consumers an interactive platform to purchase merchandise in a streamlined fashion.
The all-new Tanya Taylor site boasts an elegant and simple design with graphics of runway models wearing the latest collections on the front page. Users can click on the various models to shop the look directly with the pieces listed below with pricing as well as a clip of the model wearing the outfit on the runway. The site is intuitive, modern and keeps things simple with little to no text and a highly visual design. To celebrate the relaunch of the site, Tanya Taylor is bringing back six popular looks from past collections available exclusively online.