E-commerce sites is the way of the future for many retail brands including Tanya Taylor. The popular fashion heavy weight recently rebranded its site to offer consumers an interactive platform to purchase merchandise in a streamlined fashion.
The all-new Tanya Taylor site boasts an elegant and simple design with graphics of runway models wearing the latest collections on the front page. Users can click on the various models to shop the look directly with the pieces listed below with pricing as well as a clip of the model wearing the outfit on the runway. The site is intuitive, modern and keeps things simple with little to no text and a highly visual design. To celebrate the relaunch of the site, Tanya Taylor is bringing back six popular looks from past collections available exclusively online.
What's Driving This Trend
- Interactive Fashion E-commerce
- Brands can offer consumers an interactive platform to purchase merchandise in a streamlined fashion with emphasis on visual design.
- Runway-inspired Fashion E-commerce
- Sites can feature graphics of runway models wearing the latest collections, with the ability for users to click and shop the look directly.
- Personalized Fashion E-commerce
- E-commerce sites can personalize recommendations, bundle deals, etc. for customers using their shopping history and preferences.
Who This Affects Most
- Fashion E-commerce
- Fashion brands can offer customers an interactive and personalized online shopping experience, inspired by runway fashion.
- Retail Technology
- Companies can develop intuitive technology to enhance the visual and interactive aspects of the online shopping experience for fashion brands.
- Merchandising
- Retailers can use data insights on customer shopping history and preferences to curate personalized product recommendations and bundle deals.
