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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,491 more

Eccentric Ticketing

Brands force consumers to rethink traditional ticketing regimes

Implications - As technological innovations continue to influence the lifestyle event sector, brands are forcing consumers to rethink how they acquire tickets. Such initiatives also serve as an ideal marketing opportunity in comparison to traditional, straightforward method of purchase. This shift speaks to the lengths at which brands will go to stand out in a crowded market sector, as well as the interest in making the act of purchasing tickets as experiential as the event itself.
Workshop Question - If you were to launch an alternative way for consumers to purchase a product, what would you have them do to earn the product?
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
240,035 Total Clicks
Date Range:
Feb 14 — Apr 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

VR Ticket Previews
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
As much as companies might like to think seating maps to sporting events, concerts and more help people understand where they will be sitting and what view they will have—that is far from the... MORE
Selfie-Based Ticket Systems
Selfie-Based Ticket Systems
The Selfie Ticket Replaces QR Codes for Events with Selfies
The Selfie Ticket is a system that uses selfies to replace QR codes found in event tickets. The new system was created and designed by Philadelphia based online ticketing and events company... MORE
Blood-Bartering Tickets
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival. As a music... MORE
Cinema Payment Marketing Systems
Cinema Payment Marketing Systems
AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
With brands looking for ways to create more interaction for consumers and partnerships with other brands, the new Pyramid polytouch POS kiosks at AMC theaters help do just that. Aside from helping... MORE
Tiny Movie Tickets
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
Tiny trailers, bite-sized billboards, miniature movie posters and now, small tickets are just a few of the ways Marvel has been having fun with the promotions for its latest superhero movie. The... MORE
play_circle_filled Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... MORE
Auto-Refreshing Ticketing Apps
Auto-Refreshing Ticketing Apps
The Refreshinator App Helps You Score High-Demand Concert Tickets
The Refreshinator is an innovative new smartphone ticketing app that is designed to make it easier than ever for you to go about scoring tickets to exceptionally high-demand concerts, music... MORE

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