Brands force consumers to rethink traditional ticketing regimes
Implications - As technological innovations continue to influence the lifestyle event sector, brands are forcing consumers to rethink how they acquire tickets. Such initiatives also serve as an ideal marketing opportunity in comparison to traditional, straightforward method of purchase. This shift speaks to the lengths at which brands will go to stand out in a crowded market sector, as well as the interest in making the act of purchasing tickets as experiential as the event itself.
Workshop Question - If you were to launch an alternative way for consumers to purchase a product, what would you have them do to earn the product?