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Eccentric Ticketing

Brands force consumers to rethink traditional ticketing regimes

Implications - As technological innovations continue to influence the lifestyle event sector, brands are forcing consumers to rethink how they acquire tickets. Such initiatives also serve as an ideal marketing opportunity in comparison to traditional, straightforward method of purchase. This shift speaks to the lengths at which brands will go to stand out in a crowded market sector, as well as the interest in making the act of purchasing tickets as experiential as the event itself.

Workshop Question - If you were to launch an alternative way for consumers to purchase a product, what would you have them do to earn the product?
SCORE 3.8
Popularity
Activity
Freshness
Megatrends
Patterns
216,325 Total Clicks
Feb 14 - Apr 16
Average
MarketingBusinessPublicity Stunts
Featured Examples
VR Ticket Previews - The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
SCORE 6.1
Warm 1,922 Clicks Pub: Apr 1, 16
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
As much as companies might like to think seating maps to sporting events, concerts and more help people understand where they will be sitting and what view they will have—that is far from the... [More]
Selfie-Based Ticket Systems - The Selfie Ticket Replaces QR Codes for Events with Selfies
SCORE 4.9
Average 3,198 Clicks Pub: Feb 26, 14
Selfie-Based Ticket Systems
The Selfie Ticket Replaces QR Codes for Events with Selfies
The Selfie Ticket is a system that uses selfies to replace QR codes found in event tickets. The new system was created and designed by Philadelphia based online ticketing and events company... [More]
Blood-Bartering Tickets - The Untold Festival Offers Free Tickets as a Reason to Donate Blood
SCORE 2.4
Untested 1,508 Clicks Pub: Jul 22, 15
Blood-Bartering Tickets
The Untold Festival Offers Free Tickets as a Reason to Donate Blood
In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival. As a music... [More]
Cinema Payment Marketing Systems - AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
SCORE 2.6
Mild 1,380 Clicks Pub: Feb 19, 16
Cinema Payment Marketing Systems
AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks
With brands looking for ways to create more interaction for consumers and partnerships with other brands, the new Pyramid polytouch POS kiosks at AMC theaters help do just that. Aside from helping... [More]
Tiny Movie Tickets - People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
SCORE 2.5
Mild 694 Clicks Pub: Jul 21, 15
Tiny Movie Tickets
People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening
Tiny trailers, bite-sized billboards, miniature movie posters and now, small tickets are just a few of the ways Marvel has been having fun with the promotions for its latest superhero movie. The... [More]
Thievery-Based Flight Promotions - JetBlue is Offering Free Giveaways to People Who Steal Their Ads
SCORE 3.9
Mild 643 Clicks Pub: Oct 7, 15
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... [More]
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