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Eccentric Ticketing

Brands force consumers to rethink traditional ticketing regimes

Implications - As technological innovations continue to influence the lifestyle event sector, brands are forcing consumers to rethink how they acquire tickets. Such initiatives also serve as an ideal marketing opportunity in comparison to traditional, straightforward method of purchase. This shift speaks to the lengths at which brands will go to stand out in a crowded market sector, as well as the interest in making the act of purchasing tickets as experiential as the event itself.

SCORE 4

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 199,633 Total Clicks

Date Range: Feb 14 - Apr 16

Trending: Average

Consumer Insight Topics: Marketing Business Publicity Stunts

Featured Examples

VR Ticket Previews - The StubHub Virtual Reality Features Lets People Experience Where They'll Sit

SCORE 6.2

Warm 1,852 Clicks Pub: Apr 1, 16

VR Ticket Previews

The StubHub Virtual Reality Features Lets People Experience Where They'll Sit

As much as companies might like to think seating maps to sporting events, concerts and more help people understand where they will be sitting and what view they will have—that is far from the... [More]

Selfie-Based Ticket Systems - The Selfie Ticket Replaces QR Codes for Events with Selfies

SCORE 4.9

Average 3,165 Clicks Pub: Feb 26, 14

Selfie-Based Ticket Systems

The Selfie Ticket Replaces QR Codes for Events with Selfies

The Selfie Ticket is a system that uses selfies to replace QR codes found in event tickets. The new system was created and designed by Philadelphia based online ticketing and events company... [More]

Blood-Bartering Tickets - The Untold Festival Offers Free Tickets as a Reason to Donate Blood

SCORE 2.5

Mild 1,463 Clicks Pub: Jul 22, 15

Blood-Bartering Tickets

The Untold Festival Offers Free Tickets as a Reason to Donate Blood

In order to give people in Romania a reason to donate blood, especially as the country is in short supply, a unique campaign was set up to coincide with the upcoming Untold Festival. As a music... [More]

Cinema Payment Marketing Systems - AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks

SCORE 2.8

Mild 1,182 Clicks Pub: Feb 19, 16

Cinema Payment Marketing Systems

AMC Theaters Has Rolled Out Pyramid polytouch POS Kiosks

With brands looking for ways to create more interaction for consumers and partnerships with other brands, the new Pyramid polytouch POS kiosks at AMC theaters help do just that. Aside from helping... [More]

Tiny Movie Tickets - People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening

SCORE 2.7

Mild 635 Clicks Pub: Jul 21, 15

Tiny Movie Tickets

People Who Found These Small Tickets Were Treated to a Free Ant-Man Screening

Tiny trailers, bite-sized billboards, miniature movie posters and now, small tickets are just a few of the ways Marvel has been having fun with the promotions for its latest superhero movie. The... [More]

SCORE 4

Average 551 Clicks Pub: Oct 7, 15

Thievery-Based Flight Promotions

JetBlue is Offering Free Giveaways to People Who Steal Their Ads

Free giveaways are one way to reward customers, but airline JetBlue is going a different route to get this campaign off the ground. As a part of their #NYCTakeoff advertising initiative, the travel... [More]