Brands force consumers to rethink traditional ticketing regimes
Implications - As technological innovations continue to influence the lifestyle event sector, brands are forcing consumers to rethink how they acquire tickets. Such initiatives also serve as an ideal marketing opportunity in comparison to traditional, straightforward method of purchase. This shift speaks to the lengths at which brands will go to stand out in a crowded market sector, as well as the interest in making the act of purchasing tickets as experiential as the event itself.
Workshop Question - If you were to launch an alternative way for consumers to purchase a product, what would you have them do to earn the product?
1. Experiential Ticketing - Brands are making the act of purchasing tickets as experiential as the event itself, using unique systems like selfie-based tickets, blood-bartering tickets, thievery-based flight promotions, and VR ticket previews.
2. Mobile Payment Marketing Systems - Mobile payment kiosks and POS systems are enabling brands like AMC theater to offer enhanced marketing experiences and quick, tech-focused interaction.
3. Auto-refreshing Ticketing Apps - Apps like The Refreshinator are helping customers score high-demand concert tickets by automatically refreshing the ticket holding page and increasing their chances of getting through the ticket lineup.
1. Event Ticketing Industry - Event ticketing companies should consider experiential ticketing as a way to stand out in a crowded market sector, creating unique experiences like selfie-based and blood-bartering tickets.
2. Mobile Payment Industry - Mobile payment kiosks and POS systems can offer consumers enhanced interaction and marketing experiences. Brands like AMC Theater use this technology to create a quicker, tech-focused experience at the theater.
3. Ticket Application Market - Apps like The Refreshinator use auto-refreshing technology to make it easier for customers to score high-demand concert tickets. Ticket application providers can offer this feature to increase customer satisfaction.