BetterCloud, a New York City-based company that builds application management and security tools, is making use of unique virtual reality and 360-degree initiatives to give potential new hires an idea of what it's like to work there.
Targeted towards potential technical support hires, the short 360-degree video is designed to help prospective employees envision what it would be like to work in BetterCloud's office. The company is even using 360-degree video to support some of its onboarding processes.
Considering how competitive the hiring market in the technology industry is, companies are under pressure to find more and better ways to attract the best human resources. BetterCloud has shown that embracing virtual reality interactivity is a great way to reach out to and attract the best tech minds.