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Ancestry Branding

African skincare brands build relationships through heritage branding

Implications - Skincare brands emerging from Africa are inspired by the culture and tradition of their country of origin. More than a branding scheme, this approach serves to create a nationalistic sense of solidarity. As skincare continues to see a surge in demand across African countries, even among those with poor economic performance, brands that evoke a strong cultural connection will positively influence purchasing decisions.
Workshop Question — Is brand leveraging its heritage through marketing strategies? If not, how can you convey your brand's roots through a modern platform of marketing?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
121,139 Total Clicks
Date Range:
Sep 15 — May 17
Trending:
Mild

Featured Examples

African-Inspired Skincare
African-Inspired Skincare
These Organic Beauty Products Celebrate the Island of Zanzibar
Kangai Mwiti and Neva Mwiti-Read are launching a new collection of organic beauty products that celebrate the island of Zanzibar. While there are a number of organic skincare brands available to... MORE
Premium South African Skincare
Premium South African Skincare
Malée's Product Range Consists of Naturally Sourced Essentials
Malée is a South African skincare brand that specializes in naturally sourced and sustainable products that are also luxurious. Its range consists of everything from hand and foot-specific remedies... MORE
Oil Cleansing Skincare Collections
Oil Cleansing Skincare Collections
Lipidol Skin Care Oils Provide Exceptional Results Naturally
The shift towards more natural options in the cosmetic industry is showing little sign of slowing down as consumers become more weary of chemicals; Lipidol Skin Care Oils has been created in... MORE
Luxurious Ghanaian Fragrances
Luxurious Ghanaian Fragrances
'Scent of Africa' is Billed As the Continent's First Luxury Perfume
‘Scent of Africa’ is a luxury fragrance, developed by leading West African beauty products manufacturer Ghandour Cosmetics Ltd., that aims to try to collect the essence of Africa in a... MORE
African Apothecary Serums
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
South African spa brand Africology has plenty of features in its favor. In addition to using local, organic plants and fair trade ingredients in its products, the brand amplifies their benefits... MORE
African Tree Face Serums
African Tree Face Serums
Bohemian Harvest's Solar Brightening Serum Features Baobab Ingredients
Etsy’s BohemianHarvest shop is home to a number of organic skincare solutions including this African tree face serum, made with brightening boabab ingredients. Proven to illuminate skin and... MORE

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