Ancestry Branding

African skincare brands build relationships through heritage branding

Implications - Skincare brands emerging from Africa are inspired by the culture and tradition of their country of origin. More than a branding scheme, this approach serves to create a nationalistic sense of solidarity. As skincare continues to see a surge in demand across African countries, even among those with poor economic performance, brands that evoke a strong cultural connection will positively influence purchasing decisions.
SCORE 6.1
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85,147 Total Clicks
Sep 15 - May 17
This Quarter and Mild
Featured Examples
African-Inspired Skincare - These Organic Beauty Products Celebrate the Island of Zanzibar
SCORE 6
Warm 1,798 Clicks Pub: Sep 17, 15
African-Inspired Skincare
These Organic Beauty Products Celebrate the Island of Zanzibar
Kangai Mwiti and Neva Mwiti-Read are launching a new collection of organic beauty products that celebrate the island of Zanzibar. While there are a number of organic skincare brands available to... [More]
Premium South African Skincare - Malée's Product Range Consists of Naturally Sourced Essentials
SCORE 6.9
This Quarter and Warm 252 Clicks Pub: May 25, 17
Premium South African Skincare
Malée's Product Range Consists of Naturally Sourced Essentials
Malée is a South African skincare brand that specializes in naturally sourced and sustainable products that are also luxurious. Its range consists of everything from hand and foot-specific remedies... [More]
African Oil Skincare Collections - Lipidol Skin Care Oils Provide Exceptional Results Naturally
SCORE 4.7
Average 920 Clicks Pub: Dec 10, 15
African Oil Skincare Collections
Lipidol Skin Care Oils Provide Exceptional Results Naturally
The shift towards more natural options in the cosmetic industry is showing little sign of slowing down as consumers become more weary of chemicals; Lipidol Skin Care Oils has been created in... [More]
Luxurious Ghanaian Fragrances - 'Scent of Africa' is Billed As the Continent's First Luxury Perfume
SCORE 3.9
Mild 653 Clicks Pub: Dec 11, 15
Luxurious Ghanaian Fragrances
'Scent of Africa' is Billed As the Continent's First Luxury Perfume
‘Scent of Africa’ is a luxury fragrance, developed by leading West African beauty products manufacturer Ghandour Cosmetics Ltd., that aims to try to collect the essence of Africa in a... [More]
African Apothecary Serums - Africology Uses Fresh Farm Ingredients and African Healing Techniques
SCORE 2.9
Mild 718 Clicks Pub: Dec 17, 15
African Apothecary Serums
Africology Uses Fresh Farm Ingredients and African Healing Techniques
South African spa brand Africology has plenty of features in its favor. In addition to using local, organic plants and fair trade ingredients in its products, the brand amplifies their benefits... [More]
African Tree Face Serums - Bohemian Harvest's Solar Brightening Serum Features Baobab Ingredients
SCORE 3.5
This Year and Mild 211 Clicks Pub: Aug 1, 16
African Tree Face Serums
Bohemian Harvest's Solar Brightening Serum Features Baobab Ingredients
Etsy’s BohemianHarvest shop is home to a number of organic skincare solutions including this African tree face serum, made with brightening boabab ingredients. Proven to illuminate skin and... [More]
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