Environ is a Cape Town-based beauty and skincare brand infusing its formulas with cutting-edge technology and scientific research. Designed to ensure beautiful skin for a lifetime, Environ is a brand conceived on overcoming the need for elaborate marketing schemes by producing an effective, safe product routed in science.
Launched in 1973, Environ located to a new manufacturing facility in 2013 and has each product tested by independent labs for microbiological and vitamin analysis.
The innovative South African skincare line is rich in vitamin A and essential antioxidants, while notably, the product is only sold in retail facilities that ensure a customer can have face-to-face interaction with a skincare professional who can provide proprietary information and recommendations to the individual.
Key Themes Behind This Trend
- Science-driven Beauty
- Disruptive innovation opportunities lie in developing beauty brands that prioritize scientific research and technology.
- Cutting-edge Skincare
- There is a growing market for skincare brands that incorporate advanced technology and scientific formulations.
- Face-to-face Consultations
- Brands can leverage the value of personal interactions by offering retail experiences that provide customers with skincare professional consultations.
Where This Applies
- Beauty and Skincare
- Innovative beauty brands can thrive by embracing scientific research and technology to create effective and safe products.
- Manufacturing
- Opportunities exist for manufacturing facilities to cater to the production needs of science-driven beauty brands.
- Retail
- Retailers can enhance customer experience by partnering with skincare professionals and offering face-to-face consultations.
