Morgina, baobab, chamomile and pink grapefruit are just some of the nourishing ingredients in African Botanics' Pure Marula Cleansing Oil. As suggested by the name of the product, one of the star ingredients in the cleansing oil is a tree nut by the name of marula, which is rich in both antioxidants and omega acids.
The cleansing oil is used for the purposes of removing makeup, pollution, dead skin cells an any other impurities on the surface of the skin. By doing away with these skin irritants, the product is also effective for increasing circulation and minimizing redness.
While many women feel wary about using oil as part of a cleansing skincare routine, African Botanics' Pure Marula Cleansing Oil formula is designed to leave behind no reside and only leave skin perfectly balanced.
Key Themes Behind This Trend
- Natural Ingredients Skincare
- Using natural, nourishing ingredients such as morgina, baobab, chamomile and pink grapefruit for skincare products can be a disruptive innovation opportunity in the skincare industry.
- Antioxidant-rich Products
- Creating beauty products that are rich in antioxidants, such as marula which has both antioxidants and omega acids, can be a disruptive innovation opportunity in the beauty industry.
- Oil-based Cleansing
- Designing oil-based cleansing products that leave no residue while perfectly balancing the skin can be a disruptive innovation opportunity in the beauty industry.
Where This Applies
- Skincare Industry
- The skincare industry can benefit from using natural, nourishing ingredients and creating antioxidant-rich products like African Botanics' Pure Marula Cleansing Oil.
- Beauty Industry
- The beauty industry can explore the opportunity of designing oil-based cleansing products that leave no residue while perfectly balancing the skin, like African Botanics' Pure Marula Cleansing Oil.
- Green Beauty Industry
- The green beauty industry can embrace the trend of using natural, nourishing ingredients like morgina, baobab, chamomile and pink grapefruit, and create antioxidant-rich products like African Botanics' Pure Marula Cleansing Oil.
