Beauty Advent Calendars

Charlotte Tilbury's Makeup Spell Book Features Essential Products

Resembling a seasonal spell book, this beauty advent calendar by renowned makeup artist Charlotte Tilbury is an ideal gift for those who prefer cosmetics over confections. Charlotte's 'Book of Makeup Magic to Cast A Spell' is modeled after a classic advent calendar and counts down the 12 days of Christmas with 12 signature products.

Equipped with products like a 'Take it all Off' makeup remover, a 'Goddess Skin Clay' mask, a crimson 'Lip Magic' lipstick and even Charlotte Tilbury's unreleased 'Magic Night Cream' blend, this beauty advent calendar features products that are essential to a winning skincare routine.

Aiming to make women feel empowered by makeup, the beauty expert celebrates the upcoming holiday season with a gift that features items every cosmetics buff should own.

Beauty Advent Calendars
Beauty brands can leverage the popularity of advent calendars to create unique and desirable products for their customers.
Makeup Spell Books
Creating themed makeup collections inspired by fantasy and magic can capture the interest of beauty enthusiasts and provide a new way to engage with the brand.
Essential Skincare Products
There is an opportunity for skincare brands to curate and package their most essential products into limited edition sets, catering to consumers who prioritize a thorough skincare routine.

Who This Affects Most

Cosmetics
Cosmetics brands can capitalize on the popularity of beauty advent calendars by creating their own versions, featuring a range of their products.
Gift and Seasonal Products
The creation of beauty advent calendars provides an opportunity for companies specializing in gift and seasonal products to expand their offerings and appeal to consumers interested in makeup.
Skincare
Skincare brands can develop their own advent calendars, featuring a selection of their essential skincare products to educate consumers and promote their brand.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 85%
Freshness 8%

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