Alapure Cosmetics is a New York-based cosmetics company whose origins are all the way in South Africa. Conceived by Jill Riley, this line of cosmetics makes use of marula oil, made from the ripe fruit of the exotic marula tree.
Marula oil has been used by generations of African women to keep their skin soft, supple and youthful. The oil is easily absorbed by the skin and has a variety of highly desirable properties. It is particularly useful in the battle against acne scars.
Alapure Cosmetics' products cater to Western cosmetics consumers who are thrown off by many Western brands' reliance on chemical ingredients and are looking for what they perceive as being more natural and safe alternatives. The products are also highly ethical because they are not tested on animals. Moreover, the products are harvested by hand and follow fair trade ethics.